Boost your cyber defenses where it matters most: people

80% of breaches are caused by human error. Capture your team’s attention and drive longterm behavior shifts with strategically-driven creative campaigns.

Technology is powerful. But isn’t enough by itself.

We help brands overcome team complacency and capture attention with creative cybersecurity campaigns based on marketing and emotional motivators. Cut through the flood of constant corporate communication to boost your defenses where it matters most: your people.

Over $4 billion is lost to cybercrime every year in the US alone. The average corporate data breach costs $4.88 million.

Empower your workforce

Your new strongest cyber defense? Your team.

01

Shift culture

Long-term cybersecurity habits depend on lasting behavior changes. We help make good cybersecurity part of your corporate culture.

02

Build brand trust

Customers trust your brand. And with their important data. Build brand equity and keep customers’ trust. It can take years for your brand to recover from a breach.

03

Protect the bottom line

Breaches can cost tens of millions of dollars. Investing in internal brand culture and lasting behavior change can help prevent staggering losses.

What we’ve done for others

Training that workers clamored for

Rethinking the paradigm of mandatory cybersecurity training, we created an award-winning true-crime-documentary style production that became our client’s most watched internal video.

Rethinking what motivates workers’ digital decisions

Digging deep into psychology and motivation, we deployed a campaign personifying cybersecurity threats as monsters, delivering awareness and real change sustained over years.

An approach that gets results

01

Capture attention

Workers face an overwhelming onslaught of corporate communications. Standing out can be hard. We strategically develop approaches using proven marketing and branding principles designed to cut through the noise and raise awareness.

02

Shift behavior

Changing behavior is notoriously difficult. We deploy high-impact creative campaigns to target beliefs and shift behavior for the long term. These include standout visuals, messaging, and a collection of unified touchpoints.

03

Tailored for you

No two companies are the same, and neither are our campaigns. We design bespoke solutions that align with your company’s culture and needs. The result? High engagement, real awareness, and better digital decisions.

Leading the way on cybersecurity

Award-winning campaigns and buzzworthy thought leadership

“Fear, Empathy, and Team Spirit” at SANS Summit

Watch Sans Serif founder David Shultz deliver a talk at the SANS Managing Human Risk Summit that generated buzz.

Watch now

Trust No One One... Until Verified for Cisco Security & Trust Organization

Winner of a Silver Telly in the non-broadcast internal communications category.

Winner of gold and silver Stevie awards for mandatory training marketing video and social video

Cybersecurity monsters campaign

Winner of Gold Global Excellence Awards from Info Security PG for cyber information security risk mitigation marketing campaign.

Winner of National Cybersecurity Alliance’s award for cyber safety in the workplace.

Looking for ways to boost your team’s cybersecurity at the human level?

Let’s talk about how we can help you create a stronger, more secure future for your brand and beyond.

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