Bill.com B2B marketing campaign
Bill.com (now known as Bill) is a digital financial operations platform that came to us with a key insight: most of the time small businesses spend interacting with banks is for invoices and invoicing, rather than traditional bank services. Integrating Bill.com had the potential to expand a bank’s services and deepen their client relationships.
The challenge: the banking industry is sophisticated and often change-adverse. Bill.com needed a campaign to demonstrate the value of their insight and overcome the reluctance of a traditionally conservative industry.