Junju branding and investor kit

Sans Serif helped Junju, a Korean restaurant venture, develop its brand and tell its story to key investors

Additional credits

Photography:

Eric Wolfinger

Chef Robin Song had a vision for a “California farm to Korean table” restaurant but needed startup capital to get it off the ground. Communicating one’s vision to potential investors can be difficult, even more so in the crowded food service world. Professional, persuasive collateral is needed to get buy-in and raise funds. We helped Chef Song communicate his concept’s differentiation and value, develop a visual brand, and construct messaging and assets for distribution and fundraising with key Bay Area investors.

Branding
Design System
Digital Experience

Branding and visual identity

To stake out Junju’s place in the growing farm-to-table space, we explored typography, colors, and imagery, including food photography, to tell the venture’s story as a combination of history and heritage alongside current trends in the restaurant industry. Junju chose a logo that echoed Korean characters, colors that called to mind the agricultural continuity and connections between Korea and California, and bold photography that showcased big flavors and modern takes on classics.

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Investor kit

Junju’s primary communication challenge lay with investors. In a crowded market, how can a startup cut through the noise and get attention? We crafted a complete investor kit and digital campaign to make an impression and streamline the journey from initial contact to investment. With a full suite of assets including PDFs, landing pages, presentations, and even physical collateral, Junju was equipped to express its value to investors in an effectively unique way.

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Website

The most critical brand touchpoints in the world today are websites. Employing the brand identity and visual identity guidelines we helped Junju develop, we designed an inviting website that integrated messaging around Junju’s story of tradition and the unique food it offered. Executing digital experience best practices, a sleek, inviting, and compelling digital presence was established for Junju.

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Conclusion

Standing out in a crowded digital marketing world can be a challenge, especially for small projects just starting out. From Fortune 500s to startups, we’re always happy to partner with and support clients to express their most important brand messages with clarity. It was a pleasure working with a promising food venture to help provide visibility to potential investors and work toward its opening, while helping it negotiate difficult brand and communication problems along the way.