SEMICON 2024

Empowering SEMI to unite the global microelectronics supply chain with event branding for its flagship SEMICON

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SEMI is the premier industry group for the microelectronics industry, driving connection, collaboration, and innovation across the entire semiconductor supply chain. Among other things, the organization brings together key players from around the world to shape the future of technology through its flagship SEMICON events.

Relying on Sans Serif’s deep experience in effective branding for complex industries, SEMI trusted us to brand and implement assets for SEMICON and communicate its value to the industry.

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Creating a verbal theme for a multifaceted message

While SEMI offers a broad range of services to its members, SEMICON is its most prominent offering—a global series of events that connects innovators, decision-makers, and organizations. For SEMICON 2024, the organization needed to clearly express:

The essential role it plays in the critical worldwide microelectronics supply chain
Increasing role of software companies as members within the organization
Growing recognition of how important collaboration is to innovation in tech

We laid a foundation for strategically-driven creative by digging into the organization’s evolution and messaging priorities, tying our efforts back to SEMI’s current business objectives. After exploring verbal themes connected to SEMI’s positioning, they chose “Stronger Together” as the anchor message for the year.

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Visuals to express a unified supply chain and guidelines to put them into action

The connections SEMI forms across the industry are critical but difficult to envision. For the visual identity, discs of various sizes, materials, thicknesses, and colors represent the breadth of the industry. They also echo the futuristic materials and techniques involved in the industry itself without being overly literal. The colors embrace the microelectronics supply chain in the SEMI brand colors, communicating the catalyzing role the organization serves throughout.

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A global industry united. Innovation fueled.

The result was a visually dynamic, globally adaptable system that reinforced SEMI’s role as a cornerstone of the microelectronics industry. From color-coded regional variations to 3D motion graphics and presentation templates, our strategically guided creative ensured SEMICON communicated a cohesive message of innovation and collaboration across all touchpoints.

These assets enhanced SEMICON as a powerful vehicle for building awareness, reinforcing the organization’s value, and strengthening its position within the global microelectronics community. Our partnership with SEMI continues to evolve as we work together to push the boundaries of creative branding for one of the world’s most critical industries.

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