SEMI is More brand awareness campaign
SEMI is the global industry association for the electronics manufacturing and supply chain, with more than 2,300 members around the world and growing. They provide connections and a multitude of services to an industry that has transformed the world. However, it has mostly been known for its flagship industry events, called SEMICON, to a degree that the full range of ways the organization supports the industry was often overlooked. We helped SEMI execute a branded campaign, SEMI is More, that raised awareness around the full breadth of services the organization provides.